The song “Mugen Haikara” achieved an average watch time of 210.5% on YouTube.
That means the average listener didn’t just finish the video — they watched it more than twice.

This number is not luck. It’s proof that music alone is no longer enough.
In the age of algorithmic consumption, what truly matters is how you make people listen again.
This is what I call “the structure of listenability.”

From Fast Food to Timeless Sound

I once compared this concept to McDonald’s in a previous article.
👉 Read: “Why Music Needs a McDonald’s-Like Structure”

McDonald’s doesn’t sell perfection.
It sells repetition — a consistent experience that invites return visits.
You don’t remember every burger, but you remember the feeling of familiarity.

Mugen Haikara operates on the same principle:
It’s not about being a flawless masterpiece, but about building a loopable experience.
Sound, rhythm, and visual storytelling merge to create something that the audience’s subconscious wants to repeat.

Algorithm as the New Stage

YouTube’s algorithm favors content that keeps people inside the experience.
CTR opens the door, but retention keeps the house warm.

By crafting a structure that naturally loops, Mugen Haikara achieved what even mainstream artists struggle with:
turning a 3-minute song into a ritual that repeats itself.

The listener doesn’t leave because the world inside the video feels alive —
a fusion of Japanese ritual aesthetics and modern sound design that hypnotizes.

The Phantom Tone Philosophy

Under the Phantom Tone label, every release is built with this mindset:
Art is not just something to be shown — it’s something to be structured.

In data, it appears as “210.5%.”
In reality, it’s the invisible architecture that transforms sound into emotion.
When design, timing, and atmosphere align, repetition becomes art.

🎧 Listen to “Mugen Haikara” on YouTube

平均視聴時間210.5％が示したもの

YouTubeで『夢現ハイカラ』が記録した平均視聴時間210.5％。
これは“最後まで見られた”どころか、“繰り返し再生された”ということを意味する。
偶然ではない。それは、「聞かせる構造」が実際に機能している証拠だ。

マクドナルド的構造の再現

以前の記事でも触れたように、
👉 聞かせる構造を作るべき ― マクドナルドに学ぶAI時代の音楽戦略

マクドナルドが世界を制した理由は、味の完璧さではなく「体験の再現性」。
音楽も同じ。完璧な一曲より、もう一度聴きたくなる体験が勝つ。
『夢現ハイカラ』が210％を記録したのは、“体験設計”が成功したからだ。

データが語るアートの構造

210.5％という数字は、感情がデータとして証明された瞬間でもある。
それはアートとアルゴリズムの交差点。
“聞かせる構造”を持つ作品だけが、AI時代の音楽として生き残る。